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Branding An Ideology

Submitted by Robert Lindquist on Thu, 10/15/2009 - 10:11am

Video Feature: Barack Obama ran an unprecedented Presidential campaign - utilizing the power of design to help secure the seat of the President of the United States of America. However, his iconic emblem, the ever present "O", holds more power than even Obama knows.

PJTV's Bill Whittle points out the dangers of branding an ideology with an icon and how, perhaps, the powerful symbol will be used against the very man it built up.